Tuesday, December 15, 2009

And that accident was just a minor blip on his driving record

There is no shortage of people weighing in on the Tiger Woods' saga. The latest to add his two cents is Nike co-founder Phil Knight. Speaking with the Sports Business Journal, Knight didn't think this whole Tiger mess was a big deal for one of his leading pitchmen. In fact, Knight thinks,

When his career is over, you’ll look back on these indiscretions as a minor blip, but the media is making a big deal out of it right now.

Right, Phil. Like that whole Monica Lewinsky thing is just a blip when you look back at Bill Clinton's presidency. In as much as the American media loves a good scandal to toss around for a week or two, this is no blip. This story, ultimately, becomes part of the Tiger Woods permanent narrative. Fairly or unfairly, the second paragraph of his biography has now been written.

Woods, golf great, blah, blah, blah, paragraph one.

However, his carefully-crafted image took a hit in 2009 when details of his extra-marital affairs, blah, blah, blah, paragraph two.

Will Tiger play great golf again? Beyond his recent physical failings, there's no reason to believe otherwise. But the days of Tiger Woods being America's #1 pitchman are probably over. (Ask Michael Jordan how all that cheatin' and gamblin' cut into his endorsements.) Although Accenture has been the only one of Tiger's sponsors to actually announce they were dropping him, many of the others will bide their time and simply "not renew" their sponsorship agreements. It's just not worth the risk, at least not now.

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